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You need to implement some great personalization methods to improve customer retention rate, which will eventually increase sales. In order to offer a personalized shopping experience, it is advised to track pageviews to get an idea of what people are struggling with. You can use customer data to come up with personalized offers for your customers. With machine learning and AI technology, you can learn customer behavior patterns, and interpret this data to create meaningful relationships with your customers. If it seems tricky to personalize your website, hire a website design company in Dubai to create your website according to your target audience’s needs and preferences.